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The October 1999 National Breast Cancer Awareness Month Program During September and October, visit the first page of this Calendar section to see News from NBCAM, an illustrated news item that will change frequently from one of the 18 organizations on the 1999 NBCAM Board of Sponsors. NBCAM at NABCO Every October is National Breast Cancer Awareness Month (NBCAM), a fact well known both within and outside of the breast cancer community in the United States. Television, newspapers and magazines focus coverage on facts about the disease, on progress in research and on the personal stories of survivors. Corporate supporters plan special programs and worksite screening events, and local and state governments issue proclamations and distribute information. NABCO has been an active supporter of NBCAM for more than ten years as a member of the program's Board of Sponsors. Each year, NABCO member organizations receive a NBCAM Promotion Kit to help them plan their activities, and we offer technical assistance to medical professionals seeking ideas, materials and guidance as they finalize their events. Inquiries to NABCO's toll free number -- (888) 80-NABCO -- and NABCO website pages served build seasonally, beginning in August, and reach their peak in late September/early October. As a result of positive media coverage and NABCO mentions, average inquiry volume can nearly double during this busy time. NABCO plans and participates in our own local and national events each October. This year's plans will include supporting the second annual Avon 3-Day WalkTM in Southern California, partnering with Lifetime Television for its Fall educational campaign on good breast health, educating members of Weight Watchers International with a special brochure, and benefiting from sales of Symphony Scarves and Bosom Buddies -- a new book co-authored by Rosie O'Donnell -- and the new Sew for the CureTM fundraising campaign. Each October and over the months leading up to it, one of the most active areas for NABCO has been offering spokespeople, assistance and information to members of print and broadcast media. The NABCO Online Calendar About NBCAM Many of us automatically think of October as a time to focus on breast cancer education and breast health awareness -- but when and how did it get started? The Board of Sponsors of the National Breast Cancer Awareness Month (NBCAM) program is dedicated to increasing awareness of the importance of the early detection of breast cancer through a nationwide educational campaign directed to the general public, state and federal governments, health care professionals, employers, and women of all age and ethnic groups. The first week-long NBCAM program took place in October 1985 with a goal to fill the information void in public communication about breast cancer. The two founding members of the Board of Sponsors distributed brochures, spoke to news reporters, and testified before a U.S. congressional committee about the crucial need for widespread access to mammography. Former First Lady Betty Ford and her daughter Susan Ford Bales made an emotional appeal in a national public service announcement. Soon after, political figures, celebrities, industry executives, community leaders, members of the media, nonprofit organizations, and many individual women further galvanized widespread public interest. In 1993, President Bill Clinton signed official legislation proclaiming October 19 to be National Mammography Day. Now National Mammography Day is celebrated the third Friday in October every year. Today, the combined involvement of 18 national public service organizations, professional associations, and government agencies ensures that NBCAM reaches millions of people across the United States. But this could not happen without the dedication of NBCAM Board of Sponsors. Back to Top  National Mammography Day National Mammography Day, officially proclaimed by President Clinton in 1993, is held on the third Friday of October every year. On October 15 this year, providers all across the country will educate women about the importance of mammography and encourage women who haven't had regular screenings to do so. Last year, nearly 2,000 American College of Radiology (ACR)-accredited facilities took part in National Mammography Day, with many free or discounted screening mammograms either offered on that day or throughout the month. The American College of Radiology, a Board of Sponsors member, coordinates National Mammography Day as an official National Breast Cancer Awareness Month Board of Sponsor activity. This October, for the first time National Mammography Day will include a special program, designed to reach low-income, uninsured or underinsured women in underserved areas across the nation using mobile mammography units. Underserved and poor populations are a focus this year because the rate at which poor women are getting screened continues to lag behind the female population as a whole. While the breast cancer mortality rate has dropped for white women and Hispanics in the past few years, it has remained fairly constant for African-American women. The goal of NBCAM's mobile unit program is to reach as many African-American women -- as well as other minorities -- in underserved areas as possible with high quality, accessible screening mammography. The Centers for Disease Control and Prevention (CDC) will be helping to promote this new program as part of the CDC's National Breast and Cervical Cancer Early Detection Program, now offering free breast and cervical cancer screening to poor women in every state and Puerto Rico. To find a participating mammography center near you, look for the link on the Calendar or call NABCO at 888-80-NABCO. You can also contact:
National Mammography Day is the direct service component of NBCAM, and will take place on Friday, October 15, 1999. On this day, participating American College of Radiology-accredited mammography providers will offer free or low-cost screening, special programs or extended hours. These facilities are listed on the Calendar in the "screening" category for each state. For more information or to view and download the 1999 NBCAM Promotion Kit, visit the NBCAM website. Back to Top The NBCAM Board of Sponsors  The National Alliance of Breast Cancer Organizations (NABCO) is the leading non-profit central resource for information and education about breast cancer, and a network of more than 400 organizations providing detection, treatment and care to American women. Founded in 1986, NABCO offers information, assistance, and referral to anyone with questions about breast cancer, educates the public about the disease, links underserved women to medical services, and acts as a voice for the interests and concerns of breast cancer survivors and women at risk. Publications include the quarterly NABCO News which updates professionals and the public about developments in research, programs and policy, and the annual Breast Cancer Resource List which compiles books, brochures, hotlines, and video resources useful to patients and professionals. For more information, contact NABCO at: 9 East 37th Street, 10th Floor New York, NY 10016 (888) 80-NABCO. Website: www.nabco.org  American Academy of Family Physicians (AAFP) - Founded in 1947 to promote and maintain high quality standards for family physicians who provide continuing comprehensive care, the AAFP is the national medical specialty organization representing nearly 84,000 family physicians, family practice residents and medical students. As members of the AAFP, family physicians must complete a minimum of 150 hours of approved continuing medical education every three years. 2021 Massachusetts Avenue NW Washington, DC 20036 Phone: (888) 794-7481 Fax: (202) 232-9044 Contact: Maureen Maxwell Website: http://www.aafp.org Email: mmaxwell@aafp.org  American Cancer Society (ACS) is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service.
1180 Avenue of the Americas
Breast Cancer Resource CommitteeBreast Cancer Resource Committee (BCRC)- Founded in 1989, the Breast Cancer Resource Committee is a non-profit organization dedicated to reducing incidence and mortality from breast cancer among African American women. The Washington, D.C. based organization recognizes the immense need, especially in African American women, for increasing the understanding of breast cancer risks, the vital importance of screening and early detection, and the availability of successful treatment options.1949 Calvert Street NW, Suite B Washington, DC 20009 Phone: (202) 463-8040 Fax: (202) 463-8015 Contact: Carolyn Brown Davis  Cancer Care, Inc. was founded in 1944 and is the largest agency in the nation solely dedicated to providing support for cancer patients and their families and friends, as well as education for the general public. Cancer Care is a non-profit, non-sectarian, voluntary agency that offers professional social work counseling and guidance free of charge to more than 50,000 people each year. Cancer Care is separate and apart from any other cancer organization. 1180 Avenue of the Americas New York, NY 10036 Phone: (212) 221-3300 Fax: (212) 719-0263 Contact: Diane Blum Press Contact: Lanie Dommu Website: http://www.cancercareinc.org E-mail: info@cancercareinc.org  Cancer Research Foundation of America (CRFA)- Stopping cancer before it starts is the overriding mission of the CRFA. Founded in 1985 as a cancer prevention resource, CRFA provides a broad spectrum of information ranging from breast and prostate health to nutrition information. The Foudation's educational and outreach initiatives encourage all Americans to take charge of their own health and to embrace a lifestyle that will reduce the risk of developing cancer or other major illnesses. 1600 Duke Street, Suite 110 Alexandria, VA 22314 Phone: (703) 836-4412 Fax: (703) 836-4413 Contact:Carolyn Aldigé Press Contact: Amy Danzig Website: http://www.preventcancer.org E-mail: jsilsby@crfa.org  The CDC's National Breast and Cervical Cancer Early Detection Program provides a foundation for supporting effective screening and early detection of breast a nd cervical cancers at the state and community levels. They provide support and guidance to all 50 states, the District of Columbia, and 13 American Indian tribes. More than a million screening tests for breast and cervical cancers were provided to underserved women through the Breast and Cervical Cancer Early Detection Program. 4770 Buford Highway NE Mail Stop K-64 Atlanta, GA 30341-3717 Phone: (770) 488-4751 Fax: (770) 488-4760 Contact: Kathleen Carey Website: http://www.cdc.gov/nccdphp/dcpc/nbccedp E-mail: cancerinfo@cdc.gov  The Susan G. Komen Breast Cancer Foundation, established in 1982, is a non-profit organization with a network of volunteers working through local affliliates and Race for the CureŽ events across the country, fighting to eradicate breast cancer as a life-threatening disease. In addition to funding national research grants, Komen funds education, screening and treatment projects in communities across the country, and delivers the life-saving message of early detection to hundreds of thousands of men and women. 5005 LBJ Freeway, Suite 370 Dallas, TX 75244 Phone: (972) 855-1600 Fax: (972) 855-1605 Contact: Susan Carter Website: http://www.breastcancerinfo.com  National Cancer Institute (NCI) is the lead Federal agency for research on the causes, prevention, early detection, diagnosis, and treatment of cancer. The mission of the NCI is scientific discovery about all aspects of cancer toward the ultimate elimination of cancer from our lives. The research programs of the NCI take place in three complementary settings: the laboratory, the clinic, and the community. Building 31, Room 10A06 31 Center Drive, MSC 2580 Bethesda, MD 20892-2580 Phone: (301) 496-6667 Fax: (301) 402-0894 Contact: Nelvis Castro Press Office: (301) 496-6641 Website: http://www.nci.nih.gov Email: castron@occ.nci.nih.gov  National Medical Association (NMA), established in 1895, promotes the science and art of medicine. The NMA also acts to influence society and its institutions to encourage, protect, and promote the betterment of public health and quality of life for individuals and families. While throughout its history the NMA has focused primarily on issues related to African Americans, its principles, goals, initiatives, and philosophy encompass all sectors of the population. 1012 Tenth Street NW Washington, DC 20001-4492 Phone: (202) 347-1895 Fax: (202) 842-3293 Contact: Public Information Dept. Website: http://www.nmanet.org/  Oncology Nursing Society (ONS) is a national organization of more than 25,000 registered nurses dedicated to excellence in patient care, teaching, research, administration and education in the field of oncology. Established in 1975 and with 203 chapters, the Society is the largest professional membership oncology association in the world. Over the past decade, ONS and its affiliate, The Oncology Nursing Foundation, have funded thousands of dollars for research, community service, and support related to breast cancer care and treatment. 501 Holiday Drive Pittsburgh, PA 15220-2749 Phone: (412) 921-7373 Fax: (412) 921-6565 Contact: Pearl Moore Press Contact: Jan Kinzler Website: http://www.ons.org E-mail: customer.service@ons.org  Y-ME National Breast Cancer Organization, established in 1978, is a non-profit, consumer-oriented organization that provides information, referral, and emotional support to individuals concerned about or diagnosed with breast cancer. Its national toll-free hotline is staffed by trained volunteers and staff who have experienced breast cancer. Men whose partners have experienced breast cancer and Spanish speaking counselors are also available. A wig and prosthesis bank is available for those in need. 212 W. Van Buren St., 5th Floor Chicago, IL 60607 Phone: (800) 221-2141 Fax: (312) 294-8598 Contact: Kristina Pavlou Website: http://www.y-me.org Zeneca HealthCare FoundationThe Zeneca HealthCare Foundation - The "Foundation", established in 1993, is a tax-exempt, non-operating private foundation organized under Section 501(c)(3) of the Internal Revenue Code. The Foundation receives contributed funds which are expended to promote public knowledge and awareness about health care issues through the dissemination of educational materials. The Foundation has focused most of its efforts on promoting National Breast Cancer Awareness Month.Back to Top
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